Crafted with care, guaranteed.
A sampling of what I can do is just a scroll away.
Hope Magazine
Project: Instagram Content Strategy
Challenge: Founder and social media coordinator wanted to boost engagement on instagram channel and create more readership.
Solution: Researched and developed a thorough content strategy that outlined a list of relatable topics to the target audience, teaser content, and emphasized brand values.
Valentina Hot Sauce (Spec Ad)
Project: A rebrand for Mexican hot sauce, Valentina.
Challenge: Widen the consumer base to draw interest from more American buyers who are not familiar with the brand.
Solution: Collaborated with artistic director and graphic designer, Maë, and brought a face to the story behind Valentina Hot Sauce with a redesign of the bottle’s label and exciting copy that aligns with the product’s brand voice that celebrates Mexican pride.
Designer: Maë
DailyBreak
Project: Monthly Content Articles
Challenge: Write engaging, easy to read and relevant content that gave readers a “break” in their day.
Solution: Pitched seasonal content with cheeky listicles and quizzes. Provided each article with backlinks to improve SEO practices.
Lead Content Producer: Chloe Chow
Mosaic Boston
Project: Video Script for Fundraising
Challenge: Raise funds to purchase a church building and encourage donors to see the need to spread the Gospel in Boston, MA.
Solution: Developed interview questions and created the narrative script for the Boston Kingdom Builders fundraising campaign video that introduces the culture of the church and the culture of the city to show how donating to a Gospel-preaching mission can change lives.
Creative Director: Caleb Savari
Reform Physical Therapy
Project: Entire Website with 5 pages
Challenge: Introduce the new brand of local physical therapy clinic and direct more site visitors to book a consult.
Solution: Developed a tone for the site as strong, bold, and intentional based on designer Paige’s creative work. Wrote copy for 5 pages and created personalized CTAs that encourages visitors to call.
Designer: Paige Kelly
Tough Blows, Wayne Magee
Project: Website Home page & About Me page
Challenge: Draw more direct book sales from the website.
Solution: Wayne needed copy that was as moving as his biography. He provided the encouraging story, while I captured the benefit to readers that guided site visitors towards interest and sales.
Cameron, Micheroni, & Silvia, LLC
Project: Print Flyers
Challenge: Assist newly arrived Spanish speaking immigrants navigate U.S. social systems and agencies.
Solution: Created copy for flyers that are equal parts engaging as they are friendly and easy to read. Copy was written in Spanish and provided answers to common questions.
Northeastern University
Project: E-mail Newsletters and Articles
Challenge: Bring inspirational messaging and news to remote faculty and staff during the COVID-19 pandemic.
Solution: Collaborated with the Marketing Communications Manager of the Civic Sustainability, Diversity, and Inclusion office to create a weekly series of “Good News” newsletters and compose faculty Spotlight articles.
Omega-HERO Omega 3 Supplements (Spec Ad)
Project: Product Description
Challenge: Encourage seniors who are first-time supplement users to buy a one-month supply of Omega-HERO Omega 3 Supplements.
Solution: Provided copy that made sure to target the audience’s pain points (literally) by capturing the deep benefits of enjoying a pain-free retirement.
Designer: Junaid H.
